Branding
Read time:
3 min
Client:
Liquid digital agency
Industry:
Food and beverage
Start:
End:
Duration:
1 month
This project originated as an in-house design challenge at Liquid Digital Agency, where all graphic designers were invited to create a beer label for a concept brand titled Liquid Gold. The objective was to visually capture and translate the agency’s spirit into a compelling packaging design.
My concept
This piece captures the spirit of the agency through a dual illustration that reflects the two sides of Liquid people. By day, they are focused, driven, and highly professional; by night, they embrace a more playful, carefree energy and celebrate together. The golden retriever serves as a symbolic character—tying into the “Liquid Gold” name while also nodding to an internal agency joke, as several team members (including the creative director) share a connection to this beloved breed.
Applications
Results
This concept was awarded second place among more than 12 entries, standing out for its strong narrative and visual execution. The work was evaluated by a panel of respected figures in the Dominican Republic’s design industry, including Poteleche and Hueso, whose recognition highlights the project’s creative quality and relevance within the local design scene.
